SPEEDO PERFORMANCE
Senior Swimwear Designer leading out the Performance category. Starting with Speedos pinnacle of performance the Fastskin racing range and filtering the same design language and DNA throughout the Fitness and Performance ranges.
More recently a large focus on the Olympics Paris 24 Olympic Fastskin design innovation and development , as well as Federation outfitting for sponsored nations.
Below shows examples of the seasonal Fastskin range development and two Fitness capsules drawing from the heritage of Speedos Performance.
This video showcases my work delivering the Paris 2024 Olympic Games Racing suit. I led the creative direction, shaping a narrative that embodied both heritage and cutting-edge technology. From initial concept, development and final execution. A combination of design storytelling and material innovation to create a product that reflects brand legacy and athletic excellence. The next slide will showcase an animation video of the final concept.
